One of my clients’ hired me to improve the eCommerce conversion rates for their site. This is not something I normally do, but with a long-standing relationship with this enterprise client β I gave up (I sometimes take up weird projects if the budget is better than good enough).
π€After doing lots of front-end optimization, site speed improvement, my team and I β we were able to improve the conversion rate by 3.3x times. That took a loooot of work.
π But the one small weird trick that I discovered with A/B testing, had a good amount of effect on general sales/conversions/views everything at least 2x to 7x difference depending on the category (tech category had the best results) β and it took the least amount of effort.
π― I’m sharing that weird trick, with you folks, I hope it helps. After discovering it, I see it being used by all the major eCommerce stores if not everywhere then in particular categories β especially Tech.
π― Remove the titles of products from every other page except the product’s own page. E.g. On homepage/category/archive/listing pages β just show the pictures and prices without the titles of what that product is.
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It’s counter-intuitive.
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I personally hate the UX of a site using this.
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But goddamn it works. It really does. Don’t be too aggressive with it, if you decide to follow through.
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Β Make sure you invest in making really good product feature images (that should never contain any text).
Peace! β