Ahmad Awais



One Weird Trick To Increase eCommerce Conversion Rates

Ahmad AwaisAhmad Awais

One of my clients’ hired me to improve the eCommerce conversion rates for their site. This is not something I normally do, but with a long-standing relationship with this enterprise client β€” I gave up (I sometimes take up weird projects if the budget is better than good enough).

πŸ€“After doing lots of front-end optimization, site speed improvement, my team and I β€” we were able to improve the conversion rate by 3.3x times. That took a loooot of work.

πŸ‘‰ But the one small weird trick that I discovered with A/B testing, had a good amount of effect on general sales/conversions/views everything at least 2x to 7x difference depending on the category (tech category had the best results) β€” and it took the least amount of effort.

πŸ’― I’m sharing that weird trick, with you folks, I hope it helps. After discovering it, I see it being used by all the major eCommerce stores if not everywhere then in particular categories β€” especially Tech.

🎯 Remove the titles of products from every other page except the product’s own page. E.g. On homepage/category/archive/listing pages β€” just show the pictures and prices without the titles of what that product is.

βœ… It’s counter-intuitive.
βœ… I personally hate the UX of a site using this.
βœ… But goddamn it works. It really does. Don’t be too aggressive with it, if you decide to follow through.
βœ…Β Make sure you invest in making really good product feature images (that should never contain any text).

Peace! ✌


πŸ‘¨β€πŸ« Edutainer at VSCode.pro 🎩 An award-winning open-source engineer and developer advocate 🦊 Google Developers Expert for web 🌳 Node.js foundation Community Committee member ✌️ Author of various open-source dev-tools and software libraries used by millions of developers worldwide ⓦ WordPress Core Developer πŸ“£ TEDx Speaker πŸ™Œ Leading developers and publishing technical content for over a decade πŸ˜‚ Self-confessed tech comedian cracking silly jokes in the JavaScript web and cloud communities πŸ’œ Loves his wife (Maedah) ❯ Learn more about Awais ↣

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