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One Weird Trick To Increase eCommerce Conversion Rates

Ahmad AwaisAhmad Awais

One of my clients’ hired me to improve the eCommerce conversion rates for their site. This is not something I normally do, but with a long-standing relationship with this enterprise client β€” I gave up (I sometimes take up weird projects if the budget is better than good enough).

πŸ€“After doing lots of front-end optimization, site speed improvement, my team and I β€” we were able to improve the conversion rate by 3.3x times. That took a loooot of work.

πŸ‘‰ But the one small weird trick that I discovered with A/B testing, had a good amount of effect on general sales/conversions/views everything at least 2x to 7x difference depending on the category (tech category had the best results) β€” and it took the least amount of effort.

πŸ’― I’m sharing that weird trick, with you folks, I hope it helps. After discovering it, I see it being used by all the major eCommerce stores if not everywhere then in particular categories β€” especially Tech.

🎯 Remove the titles of products from every other page except the product’s own page. E.g. On homepage/category/archive/listing pages β€” just show the pictures and prices without the titles of what that product is.

βœ… It’s counter-intuitive.
βœ… I personally hate the UX of a site using this.
βœ… But goddamn it works. It really does. Don’t be too aggressive with it, if you decide to follow through.
βœ…Β Make sure you invest in making really good product feature images (that should never contain any text).

Peace! ✌

Web

Helping businesses understand developers. Head of Developer Relations RapidAPI.

πŸ“Ÿ Edutainer at Node.js CLI Automation course (100 videos Β· 22 Projects) & VSCode.pro course (over 20K devs). 🎩 Award-winning Open Source Engineer & Dev Advocate 🦊 Google Developers Expert Web DevRel πŸš€ Mars Ingenuity Helicopter code contributor πŸ† 8th GitHub Stars Award recipient 🌳 Node.js foundation Community Committee Outreach Lead, Member Linux Foundation, OpenAPI Business Governing Board, and DigitalOcean Navigator.

✌️ Author of various open-source dev-tools and software libraries used by millions of developers worldwide ⓦ WordPress Core Developer πŸ“£ TEDx Speaker with 100+ international talks.

πŸ”₯ Satya Nadella Β· CEO of Microsoft, said β€” Awais is an awesome example for developers.
πŸ™Œ Leading developers and publishing technical content for over a decade πŸ’œ Loves his wife (Maedah) ❯ Read more about Ahmad Awais.

πŸ‘‹β€¦ Awais is mostly active on Twitter @MrAhmadAwais

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