Ahmad Awais
One of my clients’ hired me to improve the eCommerce conversion rates for their site. This is not something I normally do, but with a long-standing relationship with this enterprise client — I gave up (I sometimes take up weird projects if the budget is better than good enough).
🤓After doing lots of front-end optimization, site speed improvement, my team and I — we were able to improve the conversion rate by 3.3x times. That took a loooot of work.
👉 But the one small weird trick that I discovered with A/B testing, had a good amount of effect on general sales/conversions/views everything at least 2x to 7x difference depending on the category (tech category had the best results) — and it took the least amount of effort.
💯 I’m sharing that weird trick, with you folks, I hope it helps. After discovering it, I see it being used by all the major eCommerce stores if not everywhere then in particular categories — especially Tech.
🎯 Remove the titles of products from every other page except the product’s own page. E.g. On homepage/category/archive/listing pages — just show the pictures and prices without the titles of what that product is.
✅ It’s counter-intuitive.
✅ I personally hate the UX of a site using this.
✅ But goddamn it works. It really does. Don’t be too aggressive with it, if you decide to follow through.
✅ Make sure you invest in making really good product feature images (that should never contain any text).
Peace! ✌
Helping businesses build developer-led adoption for 10+ yrs.
VP of Developer Relations and Google Developers Advisory Board (gDAB) founding member.
📟 Edutainer at Node.js CLI Automation course (100 videos · 22 Projects) & VSCode.pro course. Over 36K devs learning. 🎩 Award-winning Open Source Engineer & Dev Advocate 🦊 Google Developers Expert Web DevRel 🚀 Mars Ingenuity Helicopter code contributor 🏆 8th GitHub Stars Award recipient 🌳 Node.js foundation Community Committee Outreach Lead, Member Linux Foundation, OpenAPI Business Governing Board, and DigitalOcean Navigator.
✌️ Author of various open-source dev-tools and software libraries used by millions of developers worldwide ⓦ WordPress Core Developer 📣 TEDx Speaker with 100+ international talks.
✨ As quoted by: Satya Nadella · CEO of Microsoft — Awais is an awesome example for developers.
🙌 Leading developers and publishing technical content for over a decade 💜 Loves his wife (Maedah) ❯ Read more about Ahmad Awais.
👋… Awais is mostly active on Twitter @MrAhmadAwais
Stay ahead in the web dev community with Ahmad's expert insights on open-source, developer relations, dev-tools, and side-hustles. Insider-email-only-content. Don't miss out - subscirbe for a dose of professional advice and a dash of humor. No spam, pinky-promise!