Attached with technology we often find ourselves confused over making some very simple decisions. Or should I call them hard decisions? You like stories, I like stories, hell everyone like stories, so let’s start with a story of my own. I have bought over 500+ domains throughout my life. The first domain I ever bought was Freakify.com, it’s a design blog which with other 30 blogs got acquired by a US Design press last year. Registering domain was the easy part believe me. As a beginner, who was going to buy a domain for the first time, I thought it would be complex but what I found complex was the part where I had to research the name. Later I found out that it wasn’t me alone. It happens to almost 80% to 90% of people who tend to buy a nice domain name. In my case I spent 33 days until I hit upon this particular name. 33 days is a long time for one to decide a simple domain name. One of these days while I was buying more domains, I thought I should think of ways to optimize this process.
And there it was, the optimized workflow to find a perfect domain name for a new brand, right in front of me, after I had bought more than 50 domains. Two months ago, I was delivering this lecture over Freelancing or Startup, and a particular group of tech enthusiasts, approached me to find out my opinion on, how to find the perfect domain name for their startup. What I explained to them is very much the topic of this post today.